Respect has always been a core Dakine value. In the beginning, our first product was a surf leash built out of respect for Maui’s waves and the locals that charged.
The land and the sea are more than just our playground. These places are our sanctuary and where we find escape, freedom, and connection. The locals are more than just the people who live there. They are caretakers and experts that teach us how to approach, how to engage, and how to return home safely.
Our sustainability efforts are based on respect and appreciation for these places and relationships. We believe our planet and our communities need help and ultimately, we can have a positive effect on the world by reducing the impact of our product, improving our internal processes, and helping to build an advocate community through our shared passions.
RESPECT IN OUR PRODUCT
How we make the things we make
The best thing we do is make great product, but even the best product has an impact on the environment. So, we’re always working to reduce that impact while still providing durability and functionality. Every year, our knowledge and our material options improve, making it easier to approach product design with a variety of techniques that prioritize optimal performance and minimize impact on the environment.
When building Dakine product, our first priority is durability. When gear is built to last, it’s less likely to end up in a landfill.
Environmentally Friendlier Materials:
We do our best to utilize materials that reduce our impact on the environment and the people working with them. Every year, we build more products considering the following friendlier options:
The health and well-being of the people that build our products are critical. Our Code of Conduct Agreement and our Restricted Substances List (AAFA v19) ensure that all of our factory partners take employee safety, environment, and rights as seriously as we do.
RESPECT IN OUR HOUSE
Things we do around the office
Dakine is lucky enough to have offices situated in Southern California and in the foothills of the Alps in Annecy, France. As a reflection of our values and our stunning surroundings, we strive to make our work environment as healthy and low impact as possible. Little changes here can precipitate big shifts in mindset.
Our goal is to continually increase the number of recyclables that would otherwise go to the trash. Dakine has invested in new recycle and compost stations throughout the office, making recycling easy to do and increasingly accessible to all employees.
Dakine has partnered with a regional composting company that supports a sustainable, local economy by collecting, processing, and utilizing valuable organic nutrients for food production. From coffee grounds to food scraps, it all makes its way back to the dirt.
Between the hydro-electric, wind, and our solar panels, approximately half of our energy is produced from renewable sources.
RESPECT IN OUR COMMUNITY
How we engage with the people and places we love
We believe that people will protect the things they love. We work to build action-minded communities fueled by their love of sport, community, and place. Inside the company, that action means volunteering at camps, digging in for trail maintenance, beach clean-ups. Externally that means adding our voice to the debate over public land and climate change. Getting involved is the only way to create the world we want to live in.
Connecting sport to greater causes can mean educating people about the issues that hurt our friends or threaten our favorite places.
Camber Outdoors: (www.camberoutdoors.org/)
Working toward more inclusive, innovative active-outdoor industries by promoting gender diversity in the workplace. Our CEO has also signed the Camber CEO Pledge.
Trek Dirt Series: (www.dirtseries.com)
Mountain bike camps that offer personalized instruction, professional programming, and an incredibly skilled and supportive coaching staff. Throughout Western Canada and the US -- women's specific and co-ed, cross-country and downhill, and beginner through advanced.
Boarding for Breast Cancer: (www.b4bc.org)
Empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.
Kiteboarding 4 Cancer: (www.kb4c.org)
Harnesses the power of wind and water to impact lives affected by cancer. We support Project Koru, which helps young adults move forward in life after cancer through community and the outdoors.
Surfrider Foundation: (www.surfrider.org)
A community of everyday people who passionately protect our playground - the ocean, waves, and beaches -that provide us so much enjoyment.
Protect Our Winters: (www.protectourwinters.org)
Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and the community to harness the collective power of the outdoor sports industry to take meaningful action against climate change through educational initiatives and political advocacy.
Public Land Solutions: (www.publiclandsolutions.org)
Working with outdoor industry and gateway businesses to protect recreation assets.
Through environmental education and sustainability solutions, they work to keep single-use plastic out of watersheds while giving children access to clean water.